Research into horror posters

I put together this voiceover video on 'WeVideo' of my research into horror posters. When speaking to many people from my target audience I collated the information that I received and found a general consensus of what they preferred, what stood out to them and what they would change. I found this research effective for the production of my own horror poster as I know to include a colour scheme such ad black white and red/grey/green. I also know that I need to involve something that stands out and something that will lure my audience in for example an angle of gaze or a mysterious/creepy creature.